Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel

October 13, 2025 | Company | Share on

Singapore, 13 October 2025 — Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world’s leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.

Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group’s platform.

This partnership marks Trip.com Group’s first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.

The Rising Power of Music-Driven Tourism

As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.

According to Trip.com’s Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.

“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Mr. Bo Sun, Chief Marketing Officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”

“Concert travel is redefining tourism across Asia,” said Mr James Dick, EVP of Partnerships and Media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”